How To Build A Media Company Around Your Niche
When the executive team at The Hustle, Morning Brew, and other fast-growing niche media companies think through what to do next, they read Jacob Donnelly’s work.
For the past year, Jacob’s A Media Operator has become the go-to niche newsletter for, appropriately, niche media.
Jacob writes about the tectonic shift that the internet has set in motion across the media industry and gives tactical advice on how to take advantage of the low-overhead, long-tail media opportunities opened up by the internet.
On this private call for Compound Writing members and A Media Operator subscribers, Jacob will share why today is an unprecedented moment for anybody looking to build a media company around a niche they care about.
Agenda
Jacob and Stew Fortier will do a deep dive into:
The “why now” of writing online: What is different about starting a media company today vs. 5 years ago? Why did Jacob decide to launch a media company of his own?
Low-overhead, niche media: How should somebody interested in launching a media company pick a niche? How should they position themselves? What are some of the most successful niche publications that Jacob has seen recently?
The (many) business models behind writing online: What are some creative, overlooked paths to monetize an audience? What are the more effective routes to monetization and when does each make sense?
Having skin in the game: What has Jacob’s experience been like building A Media Operator the past 12 months? What have been his biggest challenges so far? What advice would he give anybody ready to launch or grow their own niche media publication?
Afterward, we’ll do a Q&A where Jacob can answer any questions that come up.
As always, bring some coffee and a notebook ;)